Craig Lorimer Design

Sydney based graphic designer with 10+ years of experience delivering brand led creative across print and digital.

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Work
  1. Boot Care & Repair
  2. Echos
  3. The Drover
  4. LPMA
  5. Single Origin
  6. L’Americano
  7. Solitude Condensed
The Drover

Work Type: Identity, Livery.
Client: R.M.Williams 
Credits: Kurt Sheerer, Kai Tunley, Kristina Jolly, Ineos Australia, Expedition HQ, Norweld Australia, Face It Graphix, RV Solutions WA, WA Fit Out. 


R.M.Williams travelling workshop


The Brief:
Design a livery for the new R.M.Williams Drover 4WD. A travelling workshop on wheels that will show up at events across the heartland areas of Western Australia. 

Solution:
The Drover meets people where they are, both physically and emotionally. The identity draws on past expressions of the R.M.Williams brand, which holds a nostalgia that runs deep in heartland communities. The result is an identity that is distinctly R.M.Williams. 







Inspired by the past. The Drover takes inspiration from the R.M.Williams archives, updated for the modern identity.







©2026 Craig Lorimer.