Craig Lorimer Design

Sydney based graphic designer with 10+ years of experience delivering brand led creative across print and digital.

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Work

1. Boot Care & Repair
   
2. Echos
3. The Drover
   
4. LPMA
   
5. Single Origin
   
6. L’Americano
   
7. Solitude Condensed

L’Americano

Index

Work Type: Identity, Packaging
Client: Vittoria Coffee, Coco Republic
Credits: Vittoria Coffee, Bianca Riggio, Lynes & Co.

The Brief:
Develop the brand identity for L’Americano Espresso Bar, the café concept by Coco Republic. The focus was to create a clear, ownable visual identity that could live confidently inside the Coco Republic world while still feeling distinct.

Solution:
We worked with their theme of “Italian Riviera” to produce a brand identity that was rolled out consistently across cups, menus, signage and in-store collateral, creating a cohesive visual language across all touch points. The result is a defined sub-brand with 
its own character, while remaining visually aligned with the broader Coco Republic ecosystem.

©2026 Craig Lorimer.